Maria Nila - E-commerce research and UX refresh
Maria Nila 100% vegan haircare brand produced in Sweden, providing high quality vegan beauty with the goal of making it easy for everyone to take a step towards a more sustainable and friendly world.
They wanted a UX refresh of their website’s front page to increase conversion rates and keep their loyal costumers coming back for more.
The current web only serves as a web shop whereas the new web should convey a strong sense of brand, be inspirational and educate the costumer.
The main question is: How do we create an inspiring web experience without distracting the user and lose sales in the web shop?