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Maria Nila

E-commerce research
and UX refresh.

Client: Maria Nila
Role: UI Designer
Timeframe: September 2019

Maria Nila 100% vegan haircare brand produced in Sweden, providing high quality vegan beauty with the goal of making it easy for everyone to take a step towards a more sustainable and friendly world.


They wanted a UX refresh of their website’s front page to increase conversion rates and keep their loyal costumers coming back for more.

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Challenges with the Brand Platform

The current web only serves as a web shop whereas the new web should convey a strong sense of brand, be inspirational and educate the costumer.

 

The main question is: How do we create an inspiring web experience without distracting the user and lose sales in the web shop?

Research study

Inspirational Ecommerce

How can a small niched webshop like Maria Nila compete with large affiliate sites like Amazon?

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The Brand = The Expert

Exploit your niche and showcase the brand’s expertise through product descriptions and content.

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Quality content

By becoming a source of info and inspiration within your specific niche, the site will draw new visitors that’s in the ‘awareness stage’ of the sales funnel.

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Attracting loyal customers

Create a VIP experiences for loyal customers; Early access to new products, private events, live tutorial at hairdresser, etc.

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Clean UX

Amazon’s UX is outdated, messy, and overwhelming. Clean and simple design with Maria Nila brand consistency will get you far.

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Value over price

Offer added value: limited- quantity products, bundles, customisations, early releases, etc.

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Credability

Product and brand credibility is a priority for the costumer. Combine customer reviews and influencer statements to strengthen credability.