A complex message delivered in a simple way

Client: IKEA

Directed by: Hint
Team: Hanna Edghill (Design & Animation),

Karolin Gu (Animation, Music & Sound), Merlijn Kouprie,

Serena Westra (Strategic Experience Designers, IKEA)
Timeframe: June-September 2022

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We partnered with IKEA to process a vast amount of internal material and research into an easily digestible video to be shared internally among co-workers in IKEA Experience Design. The key objective was to support IKEA co-workers to address needs of the many people in a structured way.