Branded motion for Electrolux
Extending the brand personality through motion
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Electrolux is a leading global appliance company that is inspiring more sustainable living. Together with their marketing team, we translated their brand guide into a visual style that would fit the social platforms. We also created a vast set of templates to make the design as usable as possible for the team.
Timing
2020
Client
Electrolux
Project
Motion Designer
Create a visual style for Electrolux social and a set of templates, to create continuity and make content creation more efficient in the future.


Electrolux has a well developed tone of voice and vision for how they want to communicate as a brand with their costumers. As a progressive and premium home life brand, sustainability is a big focus on their social media.
Voice
This is the brands personality and should never change. It is most likely already defined in an existing brand guide.
Tone
The tone is a subset of your brand’s voice, based on factors like audience, situation, and channel. Voice is a mission statement. Tone is the application of that mission.
Style
Translating the brand voice into a visual style.
Create style directions based on the brand voice, but with slight variants that speaks to the tones.
