An in-store marketing tool for retailers & brands
Role: Lead UX Designer and Art Director
Boostified is a digital marketplace for brands & influencers. They wanted to expand their product with an in-store experience, offering their user to be able to pick up products straight from their local store. The consumers then pay with a post on social media in exchange for a free product – A marketing tool for retailers & brands.
Challenges with the platform
The main challenge was to create a seamless digital platform that would have several account types within a brand: Admin, Brand manager, Store manager & Store staff. The goal was to delegate as much control as possible to the users to lighten the load on Boostifies admin employes to manage the system.
Problem we solved
• Levels of authority
Defining the different types of accounts and their level of editing permissions.
• Chain of command
Creating a pyramid system where the Boostified admin only needs to assign managing permissions to one person at the top of the brand.
• Result overview
Giving the brands a better overview over their consumer engagement and conversion rates.
Challenges with the Influencer app
The goal of the app used by the influences was to create an alive experience that would entice users to pick up products in stores. The main challenge when using classic retail UX patterns, like creating a sense of urgency, is to not slip into ‘dark patterns’.
Problem we solved
• Location dependent
The users get relevant offers to their city.
• An alive experience
By promoting new campaigns on the landing screen, rather than dividing them up by store, the app feels alive and constantly updated with new content.
• Urgency and scarcity
By using timers and ticker on the campaigns and suggest pick-up campaigns close to you, we stimulate activity and raise conversion.
• Empty states
Some users might not have any campaigns available to them, instead of leaving the field empty we still show campaigns and explain to the user what they need to do to become eligible.