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Abundo

A culture subscription that brings drama into your everyday life.

Client: Abundo
Role: Design Partner
Timeframe: July 2021 - February 2022

Abundo is a Stockholm-based cultural subscription letting their members attend events on a daily basis. Their partners are producers and venues across the city ranging from high culture institutes such as Dramaten, to stand-up comedy clubs, jazz stages, ballet companies & niche cinemas.

The work I did for Abundo encompasses tone & voice, brand identity, marketing materials, social media content, product across platforms, design system, a SaaS tool for the partners, and many other things. When working with a young company, all the hats has to be worn.

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Challenge

Abundo's target group ranges from young to senior citizens of the two largest cities of Sweden. They all come to the service with different interests - Ballet, theater, music, cinema, stand up, guided city walks, art exhibitions, etc.

 

The goal and challenge of the experience is not to match these interests with the right user - but rather to get the user to explore new things. The city has so much to offer, and Abundo intends to get you to discover it all.

Abundo
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